R&D

With each response the NeoAdvertising Network will seek to align customers with their commentaries to establish relative behavior patterns. Once those patterns have been established, the respondents are organized into profile tracks. From that point on, the overall response spectrums can be monitored for insights and points of acceptance or rejection.

These behavioral responses will then be fed, along with the messaging they relate to, back to management for review and ultimately to creative for retooling. This process is continuous, with the understanding that there is no point at which an ad is considered finished; there is only a point at which the message begins to lose its relevance.