“We need to reinvent the way we market to consumers. We need a new model.
It does not exist. No one else has one yet. But we need to get going now.”
A. G. Lafley, Chairman and CEO, Proctor & Gamble, July 2006
I figure, why not. If a nobody from Kansas named Barak Obama can aspire to the White House, then the guy who co-created one of the longest running ad campaign in history* should be able to give Mr. Lafley what he’s been asking for for the past two years. The problem is, I’m just one guy with a Mac and this is gonna take as much money as it took for Obama to win the Presidency. So I’m going to need a lot of help to make this happen.
* “I am Stuck On Band-Aid Brand”