Plan. Execute. Learn. Change.

The four steps to success in all things. Yesterday was very productive. I got everything done on my to-do list and finished with an hour to spare. The main accomplishments for the day was pulling together the basic componants for an IAPIA Symposium on NeoAdvertising to be held in January/February of next year and the content and architecture revisions for HarryWebber.com. The theme of the IAPIA Symposium will be, “Why People Think Advertising Sucks” and the topics covered will be as follows:

  • Why nobody cares about advertising any more.
  • Why advertising costs too much.
  • Why nobody notices advertising.
  • How much advertising clutter is too much?

We still have to come up with a form factor for the event. Whether it will exist on-line or in a physical space here in Los Angeles, or both. The main purpose of the symposium is to start building up a support team for the accelerated development of the NeoAdvertising Network platform.

The restaging of the HarryWebber.com website is to convert it from a portfolio site to sell the wonderfulness of me, to a roadmap site to stich together the eight to ten websites and blogs that make up the current NeoAdvertising Network platform.

So yesterday was a strong kick-off for those components. Today, will be the initial planning for the Fantazzzmia.com eCommerce website. Fantazzzmia is a children’s book that we are using as a “Product” to test the sales generation capabilities of NeoAdvertising in the real world. The test will be to compare click throughs from traditional banners posted on MyFirstMortgage.com and the traffic/sales generated by the NeoAdvertising techniques of Branswers.com. Wish me luck.

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2 responses to “Plan. Execute. Learn. Change.

  1. I wish you more than luck – I wish I’d known all this was going on – shoulda looked harder when I realized the MadAve blog at WordPress wasn’t updating on schedule.

    But luck has very little to do with it.

  2. Oops – Hit Return too fast. Luck has very little to do with it, but skill and knowledge and attitude are everything.

    Do we need to draw some traffic yet, or are you happy here in semi-stealth?

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