Our hunch paid off about Barack Obama. We had the right people in the right place when it was time for us to make the necessary moves to establish credibility. We made ourselves known to the Transition Team both by the book and “other”. We established awareness among the earliest members of the change.gov forums of our Trojan Horse, the White House Office Of Creative Affairs Initiative. Through association with that White House Proposal we sought to get “A Seat At The Table”, but at least identify the viability of our concept for our first NeoAdvertising Network Audience. We call them “Audience O”. This Audience can be accurately defined by their common interest in taking an active role in the Resurrection of the American Economy. Over 125,000 members of “Audience O” submitted over 44,000 ideas and cast over 1.4 million votes to rate each other’s ideas.
These are the Thinkers and the Doers. These are the people who now take credit for the election of Barak Obama to the Presidency of the United States. We found a large number of our prospective Audience O participating in the forums of change.gov. Many of them were actively engaged in offering and debating new ways for the Obama/Biden Administration to address their stated agenda. IAPIA members became actively involved in the forums. We posted the ideas we thought were our top 20 of the day, on the white house test site.
After tracking our webtraffic we were satisfied that there was enough traffic coming from our Spheres of Influence ( The notification of being selected as one of the Top 20 Ideas of the Day, posted as replies to our selected ideas, throughout change.gov) to warrent the creation of a NeoAdvertising Content Network to further attract and deeper engage this Audience. That is our objective as we enter the next phase of research into defining and deliniating best practices in the NeoAdvertising Network Platform as they relate to “AudienceO”